Digital Marketing
Course Duration: 64 hours
Weekly: 2 Days
Course Overview
Training Key Benefits:
- Gain expertise with 20+ hands-on exercises
- Job oriented real-life industry projects
- Dedicated mentoring sessions from Industry Expert
- Priority basis Intern Facilities
- Freelancing support for Market place
Focused Job Role:
1.Digital Marketing Manager
2.Digital Marketing Consultant
3.SEO Analyst
4.SEO Expert
5.Social Media Manager
6.Social Media Expert
7.Social Media Analyst
8.SEM Analyst
9.Webmaster
10.Content Writer
Alternatively, you can earn your living by choosing this field and become your own boss.
1.Blogging
2.Affiliate Marketing
3.Youtuber
4.Freelancer
Introduction to Digital Marketing
Take a Business Online
The Online Opportunity
Your first step in online success
Build your web presence
Planning business strategy online
Make it easy for people to find a business on the web
Get started with Search
Get Discovered with Search
Make Search Work for You
Be noticed with Search Ads
Improve your search campaigns
How to reach People locally, social media and mobile
Get noticed locally
How nearby people find you online
Get noticed with social media
Deep dive into social media
Discover the possibilities of mobile
Make mobile work for you
Get started with content marketing
Reach more customers with advertising
Email Marketing
Advertising on other websites
Deep dive into display advertising
Make most of video
How to Measure and Track Website Traffic
Get started with analytics
Find success with analytics
Turn data into insights
Build your online shop
Sell more online
Introduction to SEO Basics
How Google Search Works
How to get on Google
How to optimize the website for search engines
How will you find your website on Google
Beginner SEO
Keyword Research
What are Keywords and How do you discover and choose keywords
Types of Keywords
On page SEO
On-page SEO basics
Optimize content for SEO
Optimize Meta Data
Optimize for CTR
Off page SEO
Directory Submission
Article Submission
Social Bookmarking
Guest Posting
2 Tier-Link Building
Local SEO
How to rank in Google 3 Pack
Local SEO checklists
Google My Business Listing
Listing business on other websites
Google Analytics
Setup Google Analytic account
Measuring behavior of the website traffic
Google Search Console
Setting Up Google Search Console
Advance SEO (Technical)
Crawling and Indexing
Website Migration
Crawl Budget
SEO for Multi-Lingual Websites
Mobile-First-Indexing
Page Speed
Structured Data
Google Algorithms Explained
Webmaster Guidelines Explained
Social
Media Optimization
Facebook Marketing
Introduction and setup of Facebook Page
Advertise on Facebook or Facebook Ads
How to advertise on Facebook
Types of Facebook ads
Facebook ad formats
Facebook ad placements
Facebook Audience
Linkedin Marketing
Introduction and setup of Linkedin Page
Advertise on Linkedin or Linkedin Ads
How to advertise on Linkedin
Campaign objectives
Audience targeting
Ad types and formats
Linkedin Audience
Youtube Marketing
YouTube Channel Creation and Customization
YouTube Video SEO
YouTube Channel Monetization
Pinterest Marketing
Why market your business in Pinterest
Pinterest account set-up
Pinterest account to follow
Pinterest account optimization
Instagram Marketing
Why market your business on Instagram
Instagram account set-up
Instagram account to follow
Instagram account optimization
Twitter Marketing
Why market your business in Twitter
Twitter account set-up
Twitter account to follow
Twitter account optimization
Google AdWords
Campaign Objectives
Campaign Types
Google Ads
Setting Up Google Ad Campaign
Certificate:
Upon successful completion of the Digital Marketing Course, we will provide an industry recognized course completion certificate which has lifelong validity.
International Collaboration: Data Core
National Collaboration: Jashore University of Science and Technology (JUST)
Membership: BASIS
